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Link Ford Lincoln & RV
“WHERE REPUTATION IS EVERYTHING®

Our Purpose

Offer the best buying and service experience to each and every customer

Our Vision

Set the bar for all Auto and RV dealers to follow our lead

Our Mission

Become the household name every customer recognizes and trusts when they think of an Auto or RV
Where Reputation Is Everything
Find out why "Reputation Is Everything®"

About Link Motors

Link Ford Lincoln and RV of Rice Lake Where Reputation is Everything® is a family owned dealership that has been in business for over 60 years. Being in business for that long doesn't just happen. It takes dedication to our customers, our community, our staff, and our principles, who are our families, friends, and neighbors.

Family is what makes life so special and the reason we work so hard. At Link Ford Lincoln and RV of Rice Lake we want to make life easy for you and your family and are here to help you with all your auto care needs.

Our dedicated and trained team of Solutions Experts and Client Care Managers are here to help you with Sales and Service. With our knowledge and guidance, you can trust we go the extra mile to help you and your family find the right vehicle, whether new or pre-owned, regardless of your credit or budget. We provide free educational and instructional resources on our website and in the dealership, so you know you’re in good hands.

Our Certified Service Technicians and Advisors in our Service Department will perform any needed repairs and help you maintain your vehicle to get you back on and keep you on the road. We work on all makes and models, including heavy duty and diesel trucks, as well as Class A, Class C, and diesel pusher Recreational Vehicles. Our body shop, Link Collision Center, works with a majority of insurance companies and has Certified Body Technicians and Painters on staff to make your vehicle like new again, whether your vehicle had a minor fender-bender, or is in need of major body work from an accident, deer hit, or storm. Our Parts Department carries the most common Ford OEM parts, hard to find parts, and parts for most other vehicle makes and models.

The Link Difference:

  • L
    Leaders
    • Focus on being leaders in the Auto and RV industries, as well as with our team members
  • I
    Integrity
    • Owning the quality of being honest and having strong moral principles
  • N
    Now
    • Handle all customer needs effectively and efficiently
  • K
    Knowledge
    • Knowledge of our product and clients is key to our success, growth, and retention

At Link Ford Lincoln and RV of Rice Lake not only can we get you a great deal on a new or pre-owned vehicle, we are a full-service dealership equipped with an on-site parts department, automotive repair facility, and certified collision center, with customer service second to none! We are a proud supporter of our community and surrounding areas. We invite you to visit Link Ford Lincoln and RV Where Reputation is Everything®, to experience The Link Difference and see what we can do for you!

 Text Us Now!